Max Conserva

Max Conserva brings over 20 years of CrossFit coaching experience to the gym floor, shaped by the foundational years he spent learning from some of the most respected figures in the fitness world. A longtime fixture in the San Francisco CrossFit community, Max has trained under renowned experts including physical therapist Dr. Kelly Starrett (mobility and functional movement), Carl Paoli (freestyle gymnastics), and Diane Fu (Olympic weightlifting). His deep and diverse knowledge base translates into a coaching style that is technical, intentional, and deeply personal.

Max is a CrossFit Certified Trainer who has a particular passion for working with individuals facing chronic physical challenges. Many of his clients live with physical disabilities or long-term conditions, and Max is especially skilled at tailoring programs to meet people exactly where they are—without compromise, but with deep empathy and insight.

His life’s mission is simple but powerful: to help others develop a sustainable and effective daily physical practice that leads to a functional, healthy, and fulfilling life. Whether he’s coaching on the gym floor, teaching workshops, speaking to broader audiences, or writing about the intersection of movement and health, Max brings purpose and perspective to everything he does.

His dedication to this path was born from personal experience. A serious childhood accident left Max with lasting physical impairments, and it was through his own journey of healing—dubbed The Good Leg Project—that he discovered not only how to reclaim his own movement, but also how to empower others to do the same. That project became both a personal transformation and the foundation for the work he does today.

For Max, movement is more than training—it’s a way to build resilience, reclaim autonomy, and live fully.

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